Hamelin|Filing products|Envelopes|Books & Pads|Desk Lamps & Office Accessories

Books & Pads

Key Figures

Books & Pads

The Brand

Continuous building and improvement of the OXFORD brand equity at the European level is the keystone of the Books & Pads division strategy, putting as a priority creation of value for the Company and its customers, generating profitable and sustainable growth.

The Brand building process is based on synergies between 3 key elements:

Segmentation : to meet end users needs being the Brand’s major concern as a way to achieve an effective response to the market, segmentation appears to be essential, once made obvious that various consumer profiles lead to various stationery product expectations.
Innovation : creating value through inventing true solutions to stationery consumers issues, getting them more involved in the buying process and fulfilling their deepest aspirations when it comes to making books and pads allies in personal everyday achievements, therein lies the role of innovation in the Brand strategy.
Communication : making the books and pads category more attractive to the end user, reinforcing brand awareness and expressing the mission of the Brand. These are the goals of communication.